Compensation: $44,319.64 - $53,737.57

JOB SUMMARY

This position produces marketing and communications collateral for use in printed and/or online marketing and communications efforts. Responsibilities may include: researching; drafting; proofreading and editing written materials; designing graphics; coordinating photo shoots; and uploading and organizing photographs.

DISTINGUISHING CHARACTERISTICS

Eligible to work remotely.

ESSENTIAL JOB FUNCTIONS

* Writes copy for digital and print marketing and strategic communications for specific audiences on various mediums, including but not limited to: ads, brochures, booklets, flyers, website content, blog content, radio and video scripts, social media posts, letters, invitations, news and feature stories, speeches, editorial pieces, and other information to promote the various college programs, activities, initiatives, and opportunities.

* Takes, edits and captions photos and video, as needed.

* Conducts research and interviews, and gathers, organizes and packages information.

* Attends events and provides event coverage in the form of social media posts, blog posts, articles, photographs and video.

* Proofreads, edits and optimizes copy.

* Helps develop viral marketing, communications and social networking strategies.

* Monitors trends in marketing, communications and promotion.

* Uses content management software for website edits and customer relations management software to create and edit landing pages and email communications to support strategic marketing and communications initiatives.

* Assists in the compilation and monitoring of analytics for certain projects.

* Performs other duties as assigned.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Bachelor's degree in mass communications, public relations, or in a related field to assigned area; two (2) years of related work experience in the mass media/mass communications, public information, web design, or a related field; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.

KNOWLEDGE, SKILLS AND ABILITIES

Knowledge of:

* Marketing principles and practices;

* Project management principles;

* Publications development techniques and practices;

* Proper use of the English language;

* AP writing style;

* Customer service principles;

* Researching principles;

* Basic training principles; and

* Computers and related software applications.

Skills in:

* Developing and implementing marketing and communication plans;

* Organizing;

* Providing customer service;

* Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;

* Preparing clear and concise marketing and communication materials;

* Designing concepts for publications and website content;

* Using a computer and related software applications; and

* Communication, interpersonal skills as applied to interaction with assigned employees; coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Ability to:

* Manage multiple simultaneous projects.

CERTIFICATION, LICENSE AND SPECIAL REQUIREMENTS

N/A